ANOUK HOEIJMAKERS

I have always been deeply curious—it is part of who I am. Whether it is understanding the intricacies of marketing or understanding the “why” behind human behaviour, I thrive on making connections and finding answers. This curiosity drives my approach to work, where I prioritise strategic thinking, knowledge-sharing, and collaboration with stakeholders and industry experts.

My career in influencer marketing and business strategy has been nothing short of dynamic. As Global Influencer Marketing Manager at NA-KD, I led a team of 12 specialists, driving growth through strategic planning, relationship management, and cross-departmental collaboration. Whether managing a seven-figure budget, finalizing agreements for co designed collections, overseeing the P&L, or shaping the partnership strategy, my focus has consistently been on driving sustainable growth through data-driven approaches. At the same time, I remain deeply brand-focused, striking a critical balance between achieving short-term impact and fostering long-term growth.

But beyond the technical skills, what excites me most is building frameworks that scale and evolve. It is about creating strategies that do not just deliver results but also inspire teams and businesses to reach their full potential.