articles to help You Scale

Strategy, culture and influencer marketing - ideas and stories to help lifestyle brands land, not just launch.

HOW WE DROVE 77% OF TOTAL CONVERSIONS (WITH A 30% CVR) BY SCALING INFLUENCER MARKETING THE RIGHT WAY thumbnail

HOW WE DROVE 77% OF TOTAL CONVERSIONS (WITH A 30% CVR) BY SCALING INFLUENCER MARKETING THE RIGHT WAY

November 17, 2025

MOMFLUENCERS vS. LIFESTYLE INFLUENCERS: WHICH SHOULD YOU CHOOSE FOR YOUR CAMPAIGNS? thumbnail

MOMFLUENCERS VS. LIFESTYLE INFLUENCERS: WHICH SHOULD YOU CHOOSE FOR YOUR CAMPAIGNS?

November 17, 2025

THE 2025 INFLUENCER MARKETING SHIFT: WHAT INFLUENCER TALENT AGENCIES MUST KNOW thumbnail

THE 2025 INFLUENCER MARKETING SHIFT: WHAT INFLUENCER TALENT AGENCIES MUST KNOW

November 17, 2025

THE POWER OF 360 MARKETING IN INFLUENCER MARKETING. DRIVING REAL IMPACT. thumbnail

THE POWER OF 360 MARKETING IN INFLUENCER MARKETING. DRIVING REAL IMPACT.

November 17, 2025

THE EVOLUTION OF INFLUENCER MARKETING. FROM GUESSWORK TO PERFORMANCE DRIVEN SUCCESS. thumbnail

THE EVOLUTION OF INFLUENCER MARKETING. FROM GUESSWORK TO PERFORMANCE DRIVEN SUCCESS.

November 17, 2025

our clients

Ready

to

grow in your next market?

Let’s map your international growth together - get in touch with IM ĀYLN, your international influencer marketing agency for lifestyle brands.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }