Influencer Marketing agency for lifestyle brands expanding across Europe and the U.S
Exploring a new market? Ready to scale across borders?
Our services are built to fit your journey.
Not plug-and-play.


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We help lifestyle brands grow across borders with cultural insight, local creators, and data-driven influencer strategy. We turn global ambition into local traction.
from first call
Audit & Insight (Focus)
data driven deep dive, brand audits, market research, customer journey mapping, GTM roadmap
Strategy (still within Focus)
tailored influencer strategies, kpi definition, market positioning, creator fit, story telling, campaign concepting
Execution (Build)
sourcing, gifting/seeding, campaigns, UGC, Spark Ads, meta ads, events.
Growth & Community (Scale)
(multi) market rollout, ambassador programs, community building.
Optimisation (continuous)
A/B testing, data-driven adjustments, reporting, optimisation.
Part of trusted international
We are part of trusted international networks. From cultural consultants in Berlin to agency collaborators in Stockholm and New York. This gives our clients local insight, fast.
our clients
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testimonials
Anouk has an exceptional depth of knowledge within Brand and Performance Marketing. Her ability to understand the brand's objectives and create strategies is outstanding. With an analytical mindset, she dives deep into the numbers, extracting meaningful insights while maintaining an understanding of the brand's identity. What sets Anouk apart is her ability to merge data-driven analysis with creative brand storytelling, ensuring her strategies are impactful and aligned with the brand's vision.
Anouk is an incredibly experienced and has invaluable insights into both high level Influencer Marketing strategy but also can deep dive into the nitty gritty details that make campaigns successful. She’s a master at crafting a portfolio of talents that will be tailored to the specific business need at the time, and doesn’t take a one size fits all approach, which is invaluable to driving significant results.
Let’s map your international growth together - get in touch with IM ĀYLN, your international influencer marketing agency for lifestyle brands.
Get in touch





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