from Local campaigns to International Traction

The primary goal was to establish and develop a new department focused on co-creations and co-designed collections with industry pioneers. This initiative aimed to enhance brand awareness through profitable partnerships. The project involved research to align with the company's growth objectives (as well as defining the growth objective), identify potential partners, and strategically plan product launches for maximum impact as well as shoot preparations and event planning.

The project aimed to capitalise on organic growth observed in the United States by strategically entering the market with targeted paid advertising, primarily through influencer partnerships. The main objective was to drive profitability by leveraging low return rates, favourable tax conditions, and growing brand interest. The goal was to create brand awareness and increase sales by collaborating with influencers, focusing on regions with high organic interest such as New York and Los Angeles.

As part of the refined Influencer Marketing Strategy in 2025, I spearheaded an activation in the DACH region, driving brand visibility, engagement, and sales. Through curated partnerships and content strategies, we successfully increased impressions, social media interaction, and branded search, ultimately leading to a significant uplift in sales performance.

My primary objective was to lead and optimize the efficiency of the global influencer marketing team consisting of 12 members, targeting diverse markets across the US, UK, DE, CH, AT, SE, DK, FI, NO, FR, SP, PT, and IT. Despite an 8% budget decrease, the goal was to achieve a significant increase in deals, drive website sessions, and boost new customer acquisition, while also improving the average GMV per partnership.

The project aimed to capitalise on organic growth observed in the United States by strategically entering the market with targeted paid advertising, primarily through influencer partnerships. The main objective was to drive profitability by leveraging low return rates, favourable tax conditions, and growing brand interest. The goal was to create brand awareness and increase sales by collaborating with influencers, focusing on regions with high organic interest such as New York and Los Angeles.

The project was initiated due to a YoY and MoM. Initial discussions with external stakeholders revealed a disconnect between the company’s internal perception and its external messaging. Further research showed that this misalignment began internally, with different departments having varying visions, leading to inconsistent messaging and difficulty in conveying a clear vision to potential customers and difficulties in targeted marketing.