Launching over 60 co-designer collections
Objective
Our objective is to co-create collections and products that not only reflect the brand’s vision, but also deliver measurable commercial impact. Every collaboration should feel creatively strong, strategically grounded, and financially viable, resulting in a launch that resonates with the audience, strengthens brand equity, and drives both short-term and long-term revenue.
Approach
Our approach to each co-creation project is rooted in strategic planning and detailed analysis. We begin by identifying the brand’s overarching vision, defining the creative direction, and setting clear objectives. From P&L analysis to sales forecasting, we ensure that every financial element is covered—target demographics, pricing strategy, margin expectations, and break-even points. The goal is always to make informed, data-driven decisions, from product development through marketing investments.
Once the strategic foundation is set, we collaborate with influencers and creators who authentically align with the brand’s values and goals. All negotiations, contracts, and project management flow through Asana to ensure seamless communication and consistent execution. Moodboards, design concepts, production timelines, and campaign shoots are managed end-to-end. Our aim is to streamline the process while protecting creative integrity and ensuring brand alignment at every touchpoint.
Outcome
The result of every project is a collection that does not just look good, it performs. We have managed more than 60 collections across markets, from sell-outs of 94% within 24 hours to +92% growth in new customers and brand-search lifts collection over collection. Every launch is built to hit commercial targets while staying true to the brand’s creative direction.Because our process is tight, clear project management, constant optimisation, and a data-driven approach. each collection can reach its full potential. Not just on launch day, but in the weeks and months after, as momentum, visibility and repeat sales continue to grow.
Challenges
One of the key challenges we navigate is balancing creative expression with business-driven results. Creators often have their own strong vision, which may differ from brand guidelines or commercial goals. Managing these dynamics—while preserving positive relationships—requires a deep understanding of both the creative process and strategic brand management.
Additionally, coordinating multiple stakeholders, handling tight timelines, and maintaining smooth production workflows can be demanding. Unforeseen issues in production, logistics, or marketing require quick problem-solving and transparent communication. Aligning expectations during contract negotiations is another recurring challenge, ensuring all parties feel valued, supported, and fairly compensated.
Feedback
Clients and partners consistently highlight our comprehensive, results-oriented approach. They appreciate how we translate their vision into a final product that not only looks exceptional but also performs commercially. Creators often mention that they feel empowered in the collaboration process, supported with both creative freedom and clear structure.
Clients value our market analysis, forecasting, and P&L breakdowns, which help them make confident investment decisions. Post-launch feedback frequently notes the strong execution of campaigns, events, and influencer partnerships—and the tangible impact on brand awareness, customer engagement, and revenue.
our clients
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Let’s map your international growth together - get in touch with IM ĀYLN, your international influencer marketing agency for lifestyle brands.
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