Strengthening Brand Awareness and Sales through Strategic Activation
Objective
To drive brand visibility, engagement, and sales in the DACH region as part of BRUNA’s 2025 influencer marketing strategy. The campaign focused on launching the new lab-grown diamond engagement collection, while deepening community ties and increasing brand relevance among key creator and consumer audiences.
Approach
Designed and led a two-phase activation combining influencer partnerships, community engagement, and experiential marketing:
1. Influencer & Partner Dinner — Bergmanns Berlin
* 25 key opinion leaders, journalists, and brand partners invited.
* Purpose: build emotional connection, introduce new product line, and encourage organic storytelling.
2. Community Activation — LAP Coffee Berlin
* 1-week local collaboration featuring a limited-edition BRUNA drink & pastry.
* Organic UGC encouraged through custom QR codes linking to collection landing page.
The activation was supported by a localized content strategy including teaser reels, TikTok coverage, and influencer storytelling to maximise reach beyond Berlin.
Outcome
* +740K organic impressions across Instagram & TikTok within 2 days.
* +51% uplift in branded search in Germany during campaign period.
* +47% sales uplift vs. previous period.
* Strengthened relationships with top creators, resulting in long-term collaborations initiated post-campaign.
Challenges
Balancing local authenticity with international consistency was key. Coordinating creative alignment between influencer partners, venue stakeholders, and internal brand teams required tight project management and real-time adaptation.
Feedback
The campaign received overwhelmingly positive feedback from both creators and attendees. Influencers praised BRUNA’s personal, value-driven approach and the authentic storytelling opportunity. The Berlin-based community appreciated the brand’s effort to connect locally and celebrate craftsmanship in an inclusive, approachable way.
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Let’s map your international growth together - get in touch with IM ĀYLN, your international influencer marketing agency for lifestyle brands.
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