5 ALGORITHM-FRIENDLY PRACTICES FOR INFLUENCERS IN 2025 | PART TWO

As social media algorithms are changing, it's crucial for brands to stay ahead. Here are five key practices to integrate in your influencer campaigns briefing to boost their visibility and engagement:

1. FOCUS ON ATTENTION AND VISIBILITY

Algorithms prioritize attention and actual visibility over mere reach. To maximize your influencer campaign impact, recommend your influencers to:

1. Avoid oversaturating their feed with too many TikToks, Reels, or Stories on campaign days
2. Space out their content to ensure each post gets its moment in the spotlight
3. Quality over quantity: make each piece of content count

2. OPTIMISE  SPEAKING PACE

Engaging the audience is crucial, and speaking pace plays a significant role. Recommend your influencers to pay attention to:

1. Aim for a reasonably fast-paced delivery to keep viewers animated and attentive
2. Pack content with information to encourage rewatching and longer view times
3. Remember, viewing time is a top-ranking metric for algorithms across platforms.

3. LEVERAGE SHORT-FORM CONTENT

While longer formats have their place, short-form content is king in 2025 and you should use them in your influencer campaigns:

1. Utilize 15-second story formats to keep content engaging
2. Encourage back-and-forth viewing between clips, especially on Instagram
3. This approach boosts viewing time, a critical metric for algorithmic success.

4. OPTIMIZE VISUAL ELEMENTS

Don't overlook the power of visual enhancements and integrate these in your influencer campaigns briefing:

1. Always include subtitles to cater to viewers watching without sound
2. Add eye-catching covers to Reels and posts, but avoid over-polishing
3. Strike a balance between professional and authentic to maintain relatability

5. MAINTAIN AUTHENTICITY IN BRAND PARTNERSHIPS

Build your storytelling and campaigns briefings on authenticity:

1. Avoid posting for multiple brands on the same day
2. Space out sponsored content to maintain a natural feed
3. Be selective with partnerships to preserve the authenticity score

Integrate these practices in your influencer campaigns briefing to boost your product placement visibility and increase engagement, interest, and therefore conversions.