HOW WE DROVE 77% OF TOTAL CONVERSIONS (WITH A 30% CVR) BY SCALING INFLUENCER MARKETING THE RIGHT WAY

We have all seen the gimmicks, the spammy seeding tactics, the disconnected collaborations, the one-off campaigns that scream paid ad rather than trusted recommendation.

But when done right? Influencer marketing can become one of the most powerful and profitable growth engines for a brand.

That’s exactly what happened here.

We helped a brand expand into new international markets and influencer marketing ended up driving 77% of total marketing conversions at a 30% conversion rate. That’s 5x higher than their other marketing channels.

No hacks. No spam. Just a system built on strategy, storytelling, and trust.

Here’s how we did it.

The Challenge: Expanding into New Markets (Without Losing Brand Soul)

Going global sounds exciting but, it comes with challenges.

This brand was expanding into international markets and needed a growth strategy that balanced performance with brand integrity. Their challenges included:

1. Adapting to new local cultures while staying true to their brand identity
2. Building trust and credibility in new regions
3. Managing cross-channel performance without burning budget
4. Maintaining healthy ROAS while testing new strategies
5. Aligning content across influencers, paid media, and organic channels

Put simply: they needed a repeatable, scalable system for growth.

The Solution: A Performance-Driven Influencer System

We did not approach this like a typical influencer campaign.

Instead, we built a system rooted in research, structure, and conversion psychology.

Phase 1: Market Research & Positioning

1. Deep audience sentiment analysis
2. Competitor and platform research per region
3. Strategic positioning to match audience needs and brand identity

Phase 2: Performance-First Influencer Engine

1. Built a tiered influencer model: Evangelists, Storytellers, Amplifiers
2. Localised content to drive trust and conversions
3. Optimised influencer content for ROAS, not just reach

Phase 3: Cross-Channel Collaboration & Measurement

1. Worked hand-in-hand with brand and paid media teams
2. Developed dashboards for real-time performance tracking
3. Used insights to tweak and scale what worked — fast

The Results: Influencer Marketing as a Scalable Growth Engine

1. Influencer marketing generated 20% of total brand revenue in new markets — outperforming even older, established regions.
2. Drove 77% of total marketing conversions with a 30% conversion rate — that’s 5x higher than other channels.
3. Achieved 3x YoY growth in influencer marketing budget — hitting a 6-figure annual spend.
4. Maintained healthy ROAS while testing and scaling rapidly.

Key Takeaways: Influencer Marketing is a Long-Term Growth Channel, Not a Short-Term hack

This wasn’t luck. This wasn’t about finding a few good creators and hoping for the best.

We built a system.

One rooted in market understanding, conversion psychology, and long-term brand authority.

What Worked:

→ Strategic influencer research & positioning for each market

→ A performance-driven local community building approach

→ Cross-channel alignment

→ Fast-paced experimentation with ROAS accountability

→ Real-time data tracking for constant optimisation

Final Thoughts: Influencer Marketing Done Right = Profit & Brand Love

Having built and scaled influencer marketing programs for both startups and established brands, here’s what I know for sure:

→ Startups need to move fast, but spammy tactics break trust faster.

→ Big brands need performance, but without sacrificing brand soul.

→ The real magic happens when influencer marketing is not a one-off channel — it’s integrated into your full growth strategy.

When done right? Influencer marketing does not just drive sales — it builds a brand people actually care about.