Community-Led Retail Impact Through Creator Strategy
Objective
To introduce INGLOT Cosmetics’ launch in Dunnes Stores (Ireland) via TikTok using organic creator reach and UGC assets suitable for paid amplification.The goal was to keep the campaign intentionally small while delivering high efficiency, strong aesthetic alignment, and measurable impact within a limited budget.
Approach
Executed within four weeks, the campaign focused on precise creator selection:
- Ireland-based creators
- Strong organic reach
- Clear aesthetic fit with INGLOT
- High-quality micro & UGC creator
Creators visited Dunnes Stores or created “Get Ready With Me” content featuring the products while organically highlighting the retail launch.
Full end-to-end management included:
Scouting, negotiation, briefing, coordination, creator management, and reporting.
Outcome
- 1,212,541 reach
- €2.71 CPM
- 5 assets selected for paid ad usage
- Immediate follow-up campaign agreed
The campaign demonstrated that performance does not require scale — it requires strategic alignment, community-first execution, and careful creator curation.
Challenges
The main challenge was timing. The entire campaign — from sourcing to reporting — was delivered in under four weeks while maintaining quality and brand alignment.
Feedback
Positive creator sentiment and direct brand continuation into multi-market collaboration across Ireland, Germany, and the United Kingdom.
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