Full-Funnel Creator Strategy for Rapid Sales Growth

Approach

Step 1 — Strategy & Audit

We started by digging into the brand: who Olivia & Kate's audience actually is, how they'd performed before, and where the gaps were. That meant mapping the customer journey, sizing up competitors, scouting the creator landscape, and setting realistic KPIs and budgets. The output was a concrete roll-out plan we could start executing straight away.

Step 2 — Sourcing, Onboarding & Testing

From there we sourced and onboarded creators, splitting them across the two pillars. Rather than guessing what would work, we tested creators head-to-head — one organic video, one UGC/ads video — and kept optimising based on what actually performed.

Step 3 — Optimisation & Community Building

Once we knew what worked, we doubled down on it. But this phase was also about building something longer-term: turning creators (and customers) into people who genuinely feel part of the brand, not just a one-off collab. Creators were active across organic content, Meta ads, whitelisting, partnership ads, spark ads and UGC ads.