GLOBAL INFLUENCER MARKETING AGENCY
We help lifestyle brands grow across borders with cultural insight, local creators, and data-driven influencer strategy. Influencer marketing that turns global ambition into local impact.
our clients
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Trusted by leading lifestyle brands Across Europe.
from first call
Audit & Insight (Focus)
data driven deep dive, brand audits, market research, customer journey mapping, GTM roadmap
Strategy (still within Focus)
tailored influencer strategies, kpi definition, market positioning, creator fit, story telling, campaign concepting
Execution (Build)
sourcing, gifting/seeding, campaigns, UGC, Spark Ads, meta ads, events.
Growth & Community (Scale)
(multi) market rollout, ambassador programs, community building.
Optimisation (continuous)
A/B testing, data-driven adjustments, reporting, optimisation.
testimonials
Exceptional depth of knowledge within Brand and Performance Marketing. An exceptional ability to understand a brand’s objectives and translate them into clear, effective strategies. With an analytical mindset, there’s a natural tendency to dive deep into the numbers, extracting meaningful insights while staying closely connected to the brand’s identity. What truly sets this approach apart is the ability to merge data-driven analysis with creative brand storytelling, ensuring strategies are impactful, distinctive, and fully aligned with the brand’s vision.
Incredibly experienced with invaluable insights into both high-level influencer marketing strategy and the detailed execution that makes campaigns succeed. Able to zoom out for strategic direction while also diving into the nitty-gritty details, ensuring nothing is overlooked. Expert at crafting tailored talent portfolios that match the specific business need at any given time, never taking a one-size-fits-all approach. This adaptability and precision are key drivers of strong, measurable results.
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from local campaigns
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The project was initiated due to a YoY and MoM. Initial discussions with external stakeholders revealed a disconnect between the company’s internal perception and its external messaging. Further research showed that this misalignment began internally, with different departments having varying visions, leading to inconsistent messaging and difficulty in conveying a clear vision to potential customers and difficulties in targeted marketing.
The project aimed to capitalise on organic growth observed in the United States by strategically entering the market with targeted paid advertising, primarily through influencer partnerships. The main objective was to drive profitability by leveraging low return rates, favourable tax conditions, and growing brand interest. The goal was to create brand awareness and increase sales by collaborating with influencers, focusing on regions with high organic interest such as New York and Los Angeles.
My primary objective was to lead and optimize the efficiency of the global influencer marketing team consisting of 12 members, targeting diverse markets across the US, UK, DE, CH, AT, SE, DK, FI, NO, FR, SP, PT, and IT. Despite an 8% budget decrease, the goal was to achieve a significant increase in deals, drive website sessions, and boost new customer acquisition, while also improving the average GMV per partnership.
As part of the refined Influencer Marketing Strategy in 2025, I spearheaded an activation in the DACH region, driving brand visibility, engagement, and sales. Through curated partnerships and content strategies, we successfully increased impressions, social media interaction, and branded search, ultimately leading to a significant uplift in sales performance.
The project aimed to capitalise on organic growth observed in the United States by strategically entering the market with targeted paid advertising, primarily through influencer partnerships. The main objective was to drive profitability by leveraging low return rates, favourable tax conditions, and growing brand interest. The goal was to create brand awareness and increase sales by collaborating with influencers, focusing on regions with high organic interest such as New York and Los Angeles.
The primary goal was to establish and develop a new department focused on co-creations and co-designed collections with industry pioneers. This initiative aimed to enhance brand awareness through profitable partnerships. The project involved research to align with the company's growth objectives (as well as defining the growth objective), identify potential partners, and strategically plan product launches for maximum impact as well as shoot preparations and event planning.
questions
Let’s map your international growth together - get in touch with IM ĀYLN, your international influencer marketing agency for lifestyle brands.
Get in touch
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